Maison Margiela Launches MetaTABI Collection and Web3 Roadmap

Fashion, and how we experience it, is changing before our very eyes. Soon, we'll be collectors of tangible and intangible valuable goods that will become our digital identity. 

Maison Margiela stands as a leader of innovation on and off the runway, and now the brand is taking Web3 by storm!  With the launch of their newest digital fashion collection, the MetaTABI, the Parisian fashion house takes a bold step into the metaverse, exploring a new layer of sartorial expression and technological integration.

In partnership with The Fabricant, the MetaTABI Collection offers a tantalizing glimpse into the future of fashion and how customers will be able to express themselves in the digital space. Through the lens of augmented reality (AR) and gaming integrations, MetaTabi collectors will be treated to a virtual realm where style knows no bounds.

The MetaTabi AR Boot is an NFT that will live on the blockchain

At the heart of this groundbreaking collection lies the MetaTABI NFT, a digital token representing not just a piece of art, but a key to Maison Margiela's future endeavors in the digital space. Holders of the MetaTABI NFT gain exclusive access to the Maison's upcoming projects, positioning them at the forefront of fashion's digital evolution.

Created with The Fabricant and Flow blockchain, the MetaTABI Boot emerges as a testament to the fusion of traditional craftsmanship and cutting-edge innovation. Meticulously designed for the digital realm, this avant-garde footwear transcends the boundaries of physicality, offering wearers a unique and immersive experience.

Why should you collect?

What sets the MetaTABI apart is its seamless integration of the digital and physical worlds. Owners of this coveted piece have the opportunity to redeem limited edition physical items, bridging the gap between the virtual and the tangible. From custom-made Maison Margiela Tabi boots to luxurious leather wallets, each piece is a testament to Maison Margiela's commitment to craftsmanship and creativity.

Scheduled for release in March 2024, the MetaTABI Collection marks yet another milestone in Maison Margiela's exploration of digital technologies. With its immersive AR experiences, gaming wearables, and exclusive community events, the MetaTABI promises to captivate fashion enthusiasts and technophiles alike.

But beyond its aesthetic appeal, the MetaTABI represents a paradigm shift in the way we perceive and interact with fashion. It challenges us to rethink traditional notions of style and self-expression, inviting us to embrace a future where creativity knows no bounds.

This isn't the first time Maison Margiela explored the metaverse, they also launched a bingo game on-chain. 

Maison Margiela has been setting trends and the tech girlies are official gagged. The brand continuously reminds us of the transformative power of beauty, tech and determination. Last year, the brand embedded its numerical DNA on chain, with an on-chain bingo of sorts, that invited fans and interested crypto enthusiasts to collect numbers. The VioletVerse wrote about it here. Collectors of this drop will also gain access to

As the Web3, narrative shifts in fashion, the MetaTABI Collection serves as a beacon of hope and inspiration, guiding us towards a future where creativity knows no bounds. And as we step into this brave new world, Maison Margiela stands at the forefront, leading the charge towards a more inclusive, immersive, and infinitely creative future.

The collection will be sold in USD and digital currencies. Sign up here or join the brand's Discord.

Read more about Maison Margiela's Web3 plans on VioletVerse here.