Glass Skin Products Skyrocketed by 202% Globally In The Past Five Years

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Thanks to Pat McGrath, the bold Maison Margiela porcelain glass skin runway look is going viral and leading to a huge uptick in product demand and service.

Violet Summer

By Violet Summer

BY VIOLET SUMMER

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February 1, 2024

FEBRUARY 1, 2024

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Thanks to Pat McGrath, the bold Maison Margiela porcelain glass skin runway look is going viral and leading to a huge uptick in product demand and service.

My Roman Empire has been this one trend currently taking the global beauty stage by storm - the coveted 'glass skin.' Thanks to Pat McGrath, the bold Maison Margiela porcelain glass skin runway is going viral and leading into a huge uptick in product demand and service.  According to a recent report by Fresha, online searches for 'glowy skin' have surged by an impressive 178% globally in the past week, marking a significant shift in beauty looks and what's to come.

'Clean girl' aesthetic is slowing losing its relevance, as #glassskin surges. 

Fresha, a global beauty and wellness marketplace with salons located in the US, UK and even South Africa, recently unveiled a groundbreaking report indicating a staggering 202% increase in global searches for 'glass skin products' over the past five years. This surge is the total opposite of  'clean girl' aesthetic, where luminous, dramatic, dewy skin takes center stage. The hashtag #glassskin has even become a sensation on social media, accumulating a staggering 3.9 billion views on TikTok alone.

Data sources: Google Trends, TikTok and Pinterest 

Methodology: Google Trends was used to identify the search spikes. The average search volume was calculated against the highest peak value in the Trends chart to find the percentage increase.

So where did 'glass skin' makeup come from?  The beauty technique originates from Korean beauty.

Originating from Korean beauty practices, the 'glass skin' trend has transcended borders and captivated beauty enthusiasts worldwide. Social media platforms, especially TikTok, have played a pivotal role in popularizing the trend, with #koreanskincare amassing an impressive 6.8 billion views. Google searches further emphasize the global fascination, with 'Korean skincare' searches hitting an all-time high with a 258% increase over the past five years.

Here's how to achieve Pat Mcgrath's iconic runway look.

To achieve the elusive 'glass skin' makeup look, a meticulous skincare routine is essential. Beauty TikTokers and YouTubers's are emphasizing the importance of adapting a personalized routine, highlighting key steps to unlock that bold geisha inspired looks from Maison Margiela:

  1. Double cleanse your skin: Start with a thorough cleansing using micellar water or an oil-based cleanser to remove makeup and sunscreen. Follow up with a hydrating face wash for a clean and hydrated canvas. Don't forget to use two serums and an oil base moisturizer to prep skin. 

  2. Use an airbrush machine or blow-dryer to apply makeup foundation: Many tutorials are showing how to apply 3-4 layers of makeup using airbrush machines or a blow dryer. 

  3. Freeman Cucumber Peel Off Face Mask:  Incorporate a water-based essence containing ingredients like water, glycerin, and hyaluronic acid to provide deep hydration and support overall skin health.

  4. Use Kryolan for Glass Skin: Beauty rumors are suspecting that Pat Mcgrath and her team of experts used Kryolan to achieve the 'glass skin' finish.

As the 'glass skin' trend continues to gain momentum globally, adopting a skincare routine tailored to your skin's needs is the key to achieving that coveted radiant complexion. Whether following a meticulous skincare regimen or embracing budget-friendly tips, the journey towards luminous skin is an investment in your overall well-being and confidence. We will circle back when Pat McGrath releases her highly anticipated product to the market and continue to track trends. 

For more trend - related news and insights, follow us on Twitter, Lens, Console and Instagram. Read more data, The 2023 Developer Report Reveals an Uptick in Multi-Chain Code by Tenured Developers

 

 

 

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