Who TF Did I Marry? By Reesa Teesa

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Violet Summer

By Violet Summer

BY VIOLET SUMMER

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February 25, 2024

FEBRUARY 25, 2024

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Last updated February 26, 2024

How a 50-part 10-minute long video series changed the TikTok algorithm overnight.

It was all over my timeline the week of Valentine's Day when I finally clicked on Part 13 of Reesa Teesa dramatically recounting how her ex-husband spewed hundreds of lies to her over the course of their two-year relationship. From not showing proof of funds to playing arena football and claiming private citizen status, men in Atlanta are a different breed.

I want to see London and Paris.

Reesa Teesa said she failed to see the red flags and even has voice notes of her trying to make sense of it all. I think the obvious is that women who neglect their intuition will also learn the hard way, but your intuition will always be there when you need it.

GRWM: "I'm going to do the best I can to go in order."

These 10-minute videos were packed with anecdotes and dreams from the creator, who was vulnerable about her pain. There was no background music. The introduction starts out with a GRWM-style video, native to the platform, while outlining how the creator will not use real names and sarcasm. It appears as if she does it in one take. It will make you laugh, it will make you cry.

She created a playlist to help viewers follow along in her journey. There was no editing, barely a ring light. Just Reesa Teesa in the limelight. On the heels of TikTok losing access to all UMG music, many thought this would be the demise of the social platform which heavily relies on music for its virility. Then came Reesa Teesa's heartbreaking story of how her ex-husband, aka "the one," was lied to and cheated on by a "pathological liar." Not surprisingly, it's relatable.

How a 50-part 10-minute long video series changed the TikTok algorithm overnight. 

Since the series published just a few days ago, the videos have already amassed over 100 million views on TikTok and even more repackaged clips across YouTube and IG! Meanwhile, Hilton, Delta, and even BMW have entered the chat offering free products and future opportunities. 
 


The problem I have with TikTok paying creators is that they make it hard to get paid in the first place.

Moreover, Reesa Teesa announced that she was not in the creator fund when she started recording the series. However, a few days in she joined but was quickly suspended from the creator fund for re-uploading videos and not following guidelines. It would be wise for TikTok to make it right by the creator and atleast give Reesa the flowers 💐 she deserves for helping to push their new long form feature forward! Either way, Reesa is a natural digital storyteller and with a bit of mentorship and resources, she will make a mark on any platform.

What do you think? 

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