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Digital Fashion House
In an attention economy, what else is left to stand out and receive unlimited likes? DRAUP has just debuted a digital garment rental program that allows fashion content creators to try on their proprietary couture looks.
If you're new here, we've been covering DRAUP since last year, and it's been amazing to witness the growth of a digital closet and the creation of new avenues for digital fashion.
That's why I was particularly interested in demoing their garment share program. I filled out a form and was subsequently sent an email requesting a few photos of myself so they could digitally install the garment on my body. What you see is basically what you get.
How do I look?